South Korean giant LG will introduce ThinQ artificial intelligence (AI) and an advanced image processor in its newest OLED and SUPER UHD TVs that the company will launch at Consumer Electronics Show this year.

ThinQ allows the implementation of hundreds of voice requests utilising the company’s own open smart platform as well as third-party AI services. LG’s ThinQ TVs also function as smart home hubs, offering access to other smart home products such as robotic vacuum cleaners, air conditioners, air purifiers, smart lights, smart speakers and many other devices that can connect to the TV via Wi-Fi or Bluetooth.

The 2018 OLED and SUPER UHD TVs from LG will feature 4K Cinema HDR and advanced HDR by Technicolor. Both 2018 OLED TVs and SUPER UHD TVs come with Dolby Atmos object-based surround sound for the best audio-visual experience possible

With ThinQ, LG aims to offers an enhanced interactive experience to users in the OLED and SUPER UHD TV models by employing Natural Language Processing (NLP) to deliver intelligent voice-activated control and connectivity based on LG’s own deep learning technology, DeepThinQ.

Users can now search for information, images or videos featuring specific content by making a verbal request through the TV’s remote control such as “show me all the movies this actor has starred in” or “show me yoga videos”.

The new TV’s are equipped with α (Alpha)9 intelligent processor that the company claims will provide true-to-life images with rich colours, sharpness and depth for more immersive experience.

The processor also improves colour performance, thanks to the advanced mapping capabilities make colors look closer than ever to the original content, said LG.