Apple at its annual iPhone launch event introduced the new Apple TV 4K designed to deliver a enhanced cinematic experience at home. With support for both 4K and High Dynamic Range (HDR), Apple TV 4K brings home sharp, crisp images, richer, more true-to-life colours, and far greater detail in both dark and bright scenes.
With Apple TV 4K, viewers can enjoy a growing selection of 4K HDR movies on iTunes. iTunes users will get automatic upgrades of HD titles in their existing iTunes library to 4K HDR versions when they become available.
Apple TV 4K will also offer 4K HDR content from popular video services, including Netflix and Amazon Prime Video, coming soon.
With the introduction of Apple TV 4K, the Siri Remote gets a subtle redesign with a new white circle around the “menu” button.
4K and HDR
Built on the A10X Fusion chip -- the same chip that powers iPad Pro — Apple TV 4K supports both Dolby Vision and HDR10. There is also a built-in high-performance 4K video scaler that upscales the HD content to look better on the TV.
Apple said the TV app will expand to seven countries by the end of the year, making it easier for viewers to discover and watch TV shows and movies from multiple apps in one place.
The TV app supports over 60 services on Apple TV and iOS devices, with more being added all the time. Sports fans in the US will be able to track their favourite teams and get on-screen notifications whenever they are playing, as well as see all the teams, leagues and sporting events currently playing through a dedicated Sports tab.
Starting September, the TV app will be available in Australia and Canada, in addition to the US. And, by the end of the year, it will expand to France, Germany, Norway, Sweden and the UK.
With the support for AirPlay 2, coming later this year, Apple TV can control multiple AirPlay 2-compatible speakers as well as your home theatre speakers to create the ultimate home music experience.
Pricing and Availability
Apple TV 4K starts at $179 (US) for 32GB or $199 (US) for 64GB, joining Apple TV (4th generation) 32GB at $149 (US), available from apple.com and Apple Stores, as well as through select Apple Authorized Resellers and carriers (prices may vary).
Customers will be able to order both Apple TV 4K models beginning September 15, with availability beginning September 22.
