Domestic manufacturer of TVs and electronics, Super Plastronics Pvt. Ltd. (SPPL), a Kodak brand licensee, today announced the launch of its KODAK 55-inch 4K UHD SMART TV in India. The TV is equipped with almost all the features and is being offered at a price of Rs 43,990. The TV will be exclusively available on starting from last week of October.

The 55-inch UHD SMART TV comes with a resolution of 3840 x 2160 pixels and runs on dual core 1.4GHz processor and comes with 1GB memory and flash storage of up to 8GB.  Furthermore, the TV comes with Android version 4.4, Wi-Fi, LAN connectivity, and Screencast features.

“Witnessing the success of our initial product line in the Indian market, we are proud to add this 4K TV to the lineup. By manufacturing the 55-inch 4K UHD SMART TV, we aim to offer affordable products which are equipped with the latest technology to our customers,”said Avneet Singh Marwah, Director, SPPL.

According to Ericsson’s annual ConsumerLab TV and Media report, time spent watching TV and video content has reached an all-time high of 30 hours a week, including active viewing of scheduled linear TV, live and on-demand internet services, downloaded and recorded content, as well as DVD and Blu-ray. However, close to 60 per cent of viewers now prefer on-demand viewing over scheduled linear TV viewing, an increase of around 50 per cent since 2010.