Following the massive success of its OTT music streaming app Wynk Music, telecommunications giant Bharti Airtel today launched its new music streaming app - Wynk Tube, targeting next 200 million smartphone users.
Wynk Tube is an extension of Wynk Music allowing users to stream audio and video of popular tracks within the same interface. Users can instantly switch between audio and video mode of their favourite tracks with a single touch. The app is currently available for Android smartphones.
Wynk Tube has been built as an extremely light app (only 5MB) and will also work on basic smartphones, including Android Go variants. The app will be available to users in 12 Indian regional languages (including Kannada, Marathi, Telugu, Tamil, Bhojpuri) besides English and Hindi. Wynk Tube also features deep voice enabled search to help users discover their favourite music.
Wynk Tube has been launched with a collection of over 40 lakh songs and related videos. If you are an Airtel user, you don’t need to pay any subscription charge.
The app auto pulls all MP3 music files already on the smartphone and uses as part of playlists.
The app, which has been built for India by Airtel’s in-house teams, aims to simplify the digital entertainment experience for hundreds of millions of smartphones users, particularly in Tier 2 and 3 towns and villages. Smartphone customers in these markets have a strong affinity for streaming videos of their favourite music tracks and want the convenience of being able to listen and watch their favourite tracks.