Facebook announced to hire Antonio lucio, who will work across the social media giant's family of apps, including WhatsApp and Instagram.
lucio will report to Facebook Chief Product Officer Chris Cox and will be part of Chief Operating Officer Sheryl Sandberg's leadership team.
"Antonio will join us from HP, where he led their marketing team for three years. Before that he was the CMO at Visa and at PepsiCo," Cox wrote on Facebook.
lucio, replaced Gary Briggs who has announced to step down, and will start as Chief Marketing Officer (CMO) at Facebook from September 4.
"Facebook's story is at an inflection point. We have never faced bigger challenges, and we have never had more opportunities to have a positive impact on the world by improving our products at their core," said Cox.
lucio spent over three years with Palo Alto-based HP Inc following its separation from the The Hewlett Packard Corporation.
"(lucio) has been outspoken on the need to build authentic global brands with integrity and from places of principle, and also on the importance of building diverse teams at every level in the organisation (HP)," added Cox.