E-commerce giant Amazon India announced an exclusive partnership with German optics company Leica Camera today. Under this partnership, Leica will offer its high-end camera range exclusively on Amazon.in.
Leica Camera will start with three camera models – D-lux, V-lux and Sofort, ranging from Rs. 25,000 to Rs. 90,000. Customers can also find high quality Leica binoculars and camera accessories on Amazon.in.
‘The photography industry is booming in India, and we are committed to creating and building a community around the brand by connecting with our target customers. This partnership with Amazon India is a great opportunity for us to create a strong online presence and engage with our customers effectively across the country,’said Sunil Kaul, Managing Director, Asia Pacific, Leica Camera.
‘Leica Camera is iconic in the world of photography with enthusiasts cherishing their hand-crafted masterpieces. We are delighted to be the partner of choice for Leica Camera in India and are excited to offer their products exclusively on Amazon.in,’ added Nadeem Karbhari, Category Leader, Consumer Electronics, Amazon India.