Homebred automobile manufacturer Tata Motors has partnered with location technology provider, what3words to bring a 3-word addressing system in its cars. The partnership will enable car-drivers to enter a 3-word address by voice or text input, and then navigate to the accurate address within three metres of the destination location.
The move will especially help Indian drivers and car owner as the non-standard and complex network of roads make it difficult for last-mile navigation in India. According to Tata, this unique 3-word addressing system will make the last-mile navigation simple, safe, hassle-free and less time-consuming for the Indian customers. The what3words system is available in 36 languages, including Hindi, Bengali, Tamil, Telugu and Marathi.
‘Tata Motors is proud to be the first automaker in India to collaborate with what3words. With this collaboration, our customers will now be able to navigate to accurate 3-word addresses represented by what3words; offering a clear solution to a very visible problem related to the non-standard traditional address system,’ said Mayank Pareek, President, Passenger Vehicle Business Unit (PVBU), Tata Motors.
To address the traditional address system, what3words has taken the entire world, divided it into 3mx3m squares, and has assigned each square a unique identifier, which is made up of three random words. For example, Gateway of India can be found at ///holiday.surprises.design.
With the what3words technology, a 3-word address can simply be entered into the car navigation system, manually or via speech recognition. To prevent errors, every 3-word address is unique, and similar addresses are located far apart to avoid confusion. Additionally, the intelligent AutoSuggest feature helps drivers to spot and correct their mistakes immediately and effortlessly redirects them to the accurate address.
The latest version of what3words will be available in the upcoming products by Tata Motors in future. Indian consumers will be able to download the what3words application for free via iOS and Android platforms.