Aiming to make Alexa more ‘Indian’, Amazon today announced that Alexa will now support interactions in Hindi or Hinglish. With this feature, hundreds of thousands of Alexa customers in India can interact with Alexa to ask for music, get Bollywood or sports updates and much more in Hindi or Hinglish. The new Hindi experience is available on all Echo family of voice-controlled smart speakers.
When Alexa was launched in India in 2017, the voice assistant was able to understand and pronounce names of popular places, names, songs and more in many regional languages such as Hindi, Tamil, Telugu, Marathi and Punjabi. With the new Hindi update, Alexa can now understand customers speaking to her completely in Hindi or Hinglish, in multiple contexts, and varied regional accents and dialects. You can enjoy asking Alexa for diverse Hindi content such as jokes, shayaris, games, Kabir ke dohe, Panchatantra stories, Bollywood dialogues, more than 500 Alexa skills, and even spellings of words in Hindi.
To get started with Hindi, simply ask, ‘Alexa, help me set up Hindi.’ Existing Echo customers in India can change their device language to Hindi via the language options inside the device settings on the Alexa App. Echo Show users can access the settings section to change language by swiping down from the top of the screen.
In the coming months, customers can speak to Alexa in Hindi and English without changing the language setting back and forth. For example, if a customer asks for the weather in Hindi, Alexa will reply in Hindi, for instance, ‘Alexa, aaj mausam kaisa hai?’ and when they ask for information in English, Alexa will understand and respond in English, for instance, ‘Alexa, tell me about Chandrayaan-2.’
Consumers can ask Alexa all kinds of questions, including those about cricket, Bollywood, famous people and places, festivals, calculations, sports, stocks, spelling and much more in Hindi. For example, ‘Alexa, Diwali kab hai,’ ‘Alexa, 64 ka cube root kya hai,’ ‘Alexa, Spain ka capital kya hai?’ and ‘Alexa, sone ka bhaav batao.’
You can also set reminders, alarms and timers set up multiple reminders, alarms and timers with your voice, including setting repeating alarms. Just say ‘Alexa, phone bill bharne ka reminder lagao,’ ‘Alexa, subah saat baje ka alarm set karo,’ or ‘Alexa, timer mei kitne minute baki hai?’
Starting today, Alexa in Hindi is also available on a range of smart speakers by Bose. These include Home Speaker 500, Portable Home Speaker, Home Speaker 450, and Home Speaker 300. Coming soon, brands such as Motorola, MyBox, Boat, Portronics, Fingers, Sony, iBall and Dish will launch and update their existing Alexa-built in devices to support Hindi.