Amazon today launched Kindle Lite, a reading app for Android in India. Designed for India, the Kindle Lite app is less than 2MB and provides Kindle features including personalised recommendations, Whispersync (synching your eBooks across devices) as well as free eBook samples and titles across English, Hindi, Tamil, Marathi, Gujarati and Malayalam.
During the first month of launch, customers will also get 80 per cent cashback on their first eBook purchased on Kindle Lite through Amazon Pay.
Last year, Amazon launched the Kindle Lite app as an open beta on Google Play Store to improve the customer experience with faster downloads, instant reading and a lighter app. The Kindle Lite consumes less memory and even works on slow internet connections and patchy networks. It is available to download for free on the Google Play Store for all Android phones.
Features such as zoom into images, night-mode for reading and changing font sizes are all built into the app.
‘As part of our continued focus on India, we are always working to improve the reading experience for our customers. Apps constantly compete for space on a mobile phone and Kindle Lite solves this problem for our readers,’ said Rajiv Mehta, Country Manager, Kindle.
The Kindle Lite app is available for download now on the Play Store.