Amazon, the biggest online market place has one sector that it needs to break-in – fashion. At the re: MARS 2019 conference, Amazon announced a feature that solves this very problem. StyleSnap, an AI-powered feature, helps you shop and all you need to do is take a photograph or a screenshot of a look that you like.
To get started, all you have to do is click the camera icon in the upper right hand corner of the Amazon App, and select the ‘StyleSnap’ option. Then simply upload a photograph or screenshot of a fashion look that you like. StyleSnap will present you with recommendations for similar items on Amazon that match the look in the photo. When providing recommendations, StyleSnap considers a variety of factors such as brand, price range, and customer reviews.
Here is how it works.
StyleSnap uses computer vision and deep learning to identify apparel items in a photo. The deep learning technology also helps classify the apparel items in the image into categories like ‘fit-and-flair dresses’ or ‘flannel shirts.’
While StyleSnap allows customers to discover fashion finds by simply taking screenshots of the looks they like, it also helps fashion influencers expand their communities. In addition, fashion influencers who participate in the Amazon Influencer Programme are also eligible to receive commissions for purchases they inspire.
With StyleSnap, Amazon shows it is working hard to penetrate the fashion business and the company believes its expertise in AI will give it an edge over competitors.