In line with the focussed commitment to flagship iPhones, tech giant Apple has said that it is discontinuing the iPod Shuffle and Nano.
Only two models of the iPod Touch can still be purchased today and will still be available (starting from $199) -- one with 32GB of storage, the other with 128GB. Earlier versions of the device, with 16GB and 64GB of storage, are no longer available.
Co-Founder Steve launched the first iPod back in 2001, and the music device was loved by the people and drove the digital music adoption in that era.
As of October 2014, Apple reported that it sold 2.6 million iPods, which is less than the 9.3 million iPhones sold that quarter. A survey by FactSet estimated that Apple sold nearly one million iPods per quarter in 2017, compared to 40 million to 50 million iPhone sales during the same periods.
Thought iTunes is a top distributor of independent movies, as Apple promotes and signs exclusive deals for films made outside of the traditional movie studio system, but with the increased competition from Amazon, Comcast and other video service providers, Apple’s market share in the online video sales and rental industry has been dropped by half.
According to media reports, Apple's share for selling and renting movies, as well as other video content, has dropped to between 20 per cent and 35 per cent, down from over 50 per cent as recently as 2012.
During the fiscal quarter of 2017, Apple reported $7.04 billion revenue -- up from $5.99 billion in the same period last year – from services business, which includes iTunes, iCloud, Apple Music, Apple Pay, Apple Care and the various App Stores.