While Apple iPhones come with an aspirational value and are considered a status symbol among many consumers, the tech giant has been continuously failing to achieve its sales target. A major reason could be sky-high prices of the iPhone XR, iPhone XS and iPhone XS Max, which stops consumers from investing in such expensive devices. And most of the times, users go for cheaper iPhone models or their Android counterparts.
However, since, Android devices have started coming with great specs, cameras and displays, Apple aim to let user stick to iPhones when are upgrading to the new phones has failed considerably. Thus, Apple has finally decided to stop selling select older models including iPhone 6, iPhone SE, iPhone 6S Plus in India. Now with these models discontinued, the cheapest iPhone in India is the iPhone 7 that has a starting price of Rs 40,000. Few units of the iPhone 6S is still available on Amazon, but these can be surplus units that Apple didn’t sell.
According to the media reports, the primary reason, Apple is now shifting its focus to high-end models to achieve target sales. The company recently slashed priced of its iPhone XR to make it more affordable for the Indian consumers.
To further bring down prices and to revive sales, the Cupertino-based iPhone maker is now seeking help from Taiwanese chip manufacturer Foxconn to start mass production of iPhones. Earlier, Apple in a statement said that its customers hold on to their phones for a longer period as iPhones last longer, which clearly indicates that customers aren't as willing to upgrade as they once were when these smartphones were in their reach.
The Indian government has invited Foxconn Technology Group Chairman Terry Gou to devise a strategy for the company's expansion. Apple produces older iPhone models in Bengaluru via a partnership with Wistron. The facility recently started producing iPhone 7 locally. With Foxconn, Apple aims to manufacture newer iPhone models in India.