Up until now, Apple used to sell its MacBook, iMac, and other Mac computers in India in pre-configured specifications. Therefore, this meant that the consumers weren't allowed to bump up to a specific configuration of their macOS-based product be it in terms of the memory, storage, or graphics.
Starting today, Apple is allowing its customers in India to configure iMac, MacBook Air, MacBook Pro, and other Mac computers based on their specific needs. This does not come as a surprise since the tech giant already provides custom configuration for its macOS-based products in other markets like the US and Canada. Apple consumers in India have long requested this feature earlier for MacBook and Mac desktops.
So, to offer these customized configurations, the Cupertino-based tech giant has started configure-to-order (CTO) or build-to-order (BTO) option in India for its Mac devices, allowing the consumers to pick their own RAM, storage, or graphics preference while ordering a new Mac machine. The options are listed on the Apple India website.
It is, however, not yet available through all the authorized Apple distributors yet. Customers purchasing a customized macOS-based machine will have to wait for over a month to get their orders delivered, depending on the availability of the components selected. That being said, customizations are not affordable either, as the tech giant, for instance, charges $200 (roughly ₹15,100) to offer a minor RAM upgrade (from 8GB to 16GB) for the Macbook Air 2020 in the United States.