Today, Apple announced Apple TV+, a new home for storytellers, that will feature exclusive original shows, movies and documentaries. Apple TV+ is an ad-free Apple’s original video subscription service that will offer content of various artists, including Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan and Jon M. Chu.
The all-new Apple TV app brings together different ways to discover and watch shows, movies, sports, news and more in one app that will work across iPhone, iPad, Apple TV, Mac, smart TVs and other streaming devices.
Users can subscribe to and watch new Apple TV channels by paying only for services they want, like HBO, SHOWTIME and Starz — all on demand, available both on and offline. They can also watch sports, news and network TV from cable and satellite providers and purchase or rent iTunes movies and TV shows.
Starting May 2019, customers can subscribe to Apple TV channels and watch them in the Apple TV app, without any requirement for any additional apps, accounts or passwords. Apple TV channels include popular services such as HBO, Starz, SHOWTIME, CBS All Access, Smithsonian Channel, EPIX, Tastemade, Noggin and new services like MTV Hits, with more to be added over time.
The new Apple TV app personalises what viewers love to watch on existing apps and services while developing a secure and comprehensive understanding of users’ viewing interests. The app will offer suggestions for shows and movies from over 150 streaming apps, including Amazon Prime and Hulu, as well as pay-TV services such as Canal+, Charter Spectrum, DIRECTV NOW and PlayStation Vue. Optimum and Suddenlink from Altice will be added later this year.
The pricing and availability for the Apple TV+ video subscription service will be announced later this year. The Apple TV app will be available on Samsung smart TVs on Amazon Fire TV, LG, Roku, Sony and VIZIO platforms in the future.