Apple TV+ service to offer quality over quantity

By Xite - July 1, 2019
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The new Apple TV+ is designed to personalise what viewers love to watch on existing apps and services while developing a secure and comprehensive understanding of users’ viewing interests.

Tech giant Apple has revealed that its TV+ service will focus on the quality of its shows over the quantity. According to the media reports, for its TV+ service, Apple ‘won't create the most’ number of shows instead it’s largely interested in making the ‘best’ shows in the business.

Unlike Netflix’s offerings, consumers will be offered a steady feed of new content every month. The first show called The Morning Show is reported to star Jennifer Aniston and Reese Witherspoon. Other shows coming to the service include Ron Moore's For All Mankind, Steven Spielberg's Amazing Stories and the Little America series from Big Sick creators Kumail Nanjiani and Emily Gordon.

While Netflix offers many great shows across a variety of genres, the streaming services has been criticised sometimes for not offering more original shows. Whether Apple’s strategy of offering more original shows will work in its favour is uncertain as of now. We will have to wait for its shows to release to see whether they're appreciated by users.

Apple TV+ is an ad-free original video subscription service that brings together different ways to discover and watch shows, movies, sports, news and more and will work across iPhone, iPad, Apple TV, Mac, smart TVs and other streaming devices.

Apple was late to embrace the streaming video industry, as companies such as Amazon and Netflix have already gained a pool of loyal users. Following this, Disney, NBCUniversal and Warner Bros. have also announced their own platforms, which will be launched later this year.

Apple will announce the pricing and availability of its TV+ video subscription service later this year. According to Apple, the Apple TV app will be available on Samsung smart TVs, Amazon Fire TV, LG, Roku, Sony and VIZIO platforms.

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