While most of the companies are using AR for video, US-based audio equipment maker Bose with its out of box thinking has launched Bose AR, the world’s first audio augmented reality platform.
Unlike visual AR, which adds an extra layer of things you can see, Bose AR adds an extra layer of things you can hear.
Using only a Bose AR-equipped wearable, a smart phone and an app enabled with Bose AR, the new platform lets you hear what you see, making everything more valuable, more emotional and more meaningful. All you provide are simple head movements, voice commands and taps on your wearable; the Bose AR platform does the rest.
Bose AR is a platform, which means others can develop both apps — for music, travel and education, among others — as well as wearables — including headphones, glasses and helmets. Bose will be building Bose AR into upcoming audio products and a number of partners will soon publicly announce their intent to begin working on the Bose AR platform as well.
And, to help inspire the start-up community to begin work on the new platform, Bose has set aside $50 million to invest in companies that create apps, services and related technologies for the Bose AR platform.
“So far, the broader excitement about augmented reality (AR) has focused on its visual possibilities. But its audio possibilities are just as exciting - maybe even more so - because the benefits can be enjoyed by mainstream consumers now, not in some undefined future. That’s the idea behind Bose AR — the world’s first audio augmented reality platform,” the company said in a blog post.