Sony Electronics is showcasing its new range of 8K LED, 4K OLED and 4K LED television models, which include Z8H 8K LED, A8H and MASTER Series A9S OLED, and X950H and X900H 4K LED TVs. Sony is competing with the likes of Samsung and LG, who are also present with their TV innovation at the annual conference in Las Vegas. The company says that these new televisions aim to deliver ‘the most immersive viewing experience in their class’.
‘Delivering a personalized, immersive and true-to-life viewing experience is a core focus when developing our next generation TVs. This lineup offers incredible new features to optimize the consumer experience and continue to deliver the creator's intent in both 4K and 8K resolution,’ Mike Fasulo, President and Chief Operating Officer of Sony Electronics North America, said in a statement.
The lineup has Sony’s Picture Processor X1 Ultimate and TRILUMINOS Display that reproduce nuances of colour, light and gradation and deliver clear picture. The new models feature Sound-from-Picture Reality, which aligns the position of the sound with the images on the screen. The new models also have Netflix Calibrated Mode for studio-quality Netflix content, and IMAX Enhanced, which brings The IMAX Experience into the home.
This lineup also introduces Ambient Optimisation, a new technology that optimises picture and sound quality in any customer environment. The Acoustic Auto Calibration detects where the customer views their TV from during initial setup and calibrates sound quality based on the environment. When it comes to the design, the lineup features Immersive Edge design concept with a minimalist stand at the edge of the screen.
For the upcoming next-generation gaming consoles, select new models will support 8K HDR (7,680 x 4,320) resolution, 4K (3,840 x 2,160) 120fps high frame rate and fast response time via HDMI inputs to deliver their maximum performance for a cutting-edge gaming experience.
Z8H’s New Frame Tweeter: The model has Sound-from-Picture Reality with Sony's new Frame Tweeter technology. The Frame Tweeter vibrates the frame of the TV to emit sound, giving customers the feeling that sound is coming directly from the screen.
X-Motion Clarity for OLED: This technology from Sony will now be available for OLED. It refines action on the screen in real time with high refresh rate.
X-Wide Angle X950H Expansion: X-Wide Angle technology allows customers to watch colours from any angle while retaining more brightness than other conventional LED TVs. The X950H has expanded X-Wide Angle to 55-inch and 65-inch models.
Z8H’s Backlit Remote: Customers can now enjoy their viewing experience in darker environments with the Z8H's backlit remote.
Android TV: The new lineup will feature Android TV with the Google Assistant, Google Play Store and Chromecast built-in. Sony says that its original user interface menus and voice controls are also enhanced for better daily use.
Hands-free Capabilities for X950H and Z8H: Sony's voice-activated TVs work alongside Google Assistant. Customers can ask the Assistant to search for the latest movies, stream shows, or open multiplayer games.
Smart Speaker Compatibility: With the Google Assistant- and Amazon Alexa-enabled devices, you may cast and control videos from YouTube with Google Home or change the channel or volume with Alexa-enabled devices.
Easy Connectivity to Most Devices: With Apple AirPlay 2, users can stream movies, music, games and photos to their television right from their iPhone, iPad or Mac.