TikTok has become the most downloaded app in the social media category in India, a report has said, suggesting an increase in content creation during the lockdown enforced by the government to contain the Coronavirus outbreak in the country. According to the report, WhatsApp and Facebook took the second and third spots. These were followed by Helo, Instagram, and VMate on both iOS and Android platforms.
As per the data shared by app analytics firm App Annie with The Economic Times, when compared with the data of January 2020, the social media apps downloads on App Store and Google Play went up 20 per cent (over 49 million new downloads) during the first week of lockdown, which started on March 22. As expected, dating apps like Tinder and Bumble did not see many new downloads.
Overall (excluding games), Zoom Cloud Meetings, Uvideo, Instagram, Jio TV, and Amazon Prime Video were among the most downloaded apps in India in the week starting March 22 as compared to the week that started on March 15. App Annie also noted that news apps, video conferencing calls, and entertainment apps gained momentum during the lockdown. While Zoom Cloud Meetings app jumped 54 ranks, Instagram live views increased more than 60 per cent in the first week of the lockdown.
Meanwhile, data released by analytics site SensorTower shows that globally, the short video-sharing platform gained much popularity in March. It saw 65 million worldwide downloads in the month. DataReportal says that the app had 800 million users in January, and its quickly nearing a billion users.