Facebook at its Social Entertainment Summit in Mumbai launched its first interactive game show ‘Confetti’ in India. Confetti will air from June 12 (Wednesday) till June 16 (Sunday) at its dedicated video platform - Facebook Watch.
Confetti will challenge participants to answer pop culture trivia questions. Users have a chance to win Rs 3 lakh as cash prize every day. The interactive game show is already available to other countries of the world including Canada, the UK, Mexico, Thailand, Vietnam and Philippines – exclusive to Facebook Watch.
Confetti is produced in collaboration with Freemantle, which is also exclusive to Facebook Watch.
Confetti is a global format owned by Facebook. According to Facebook’s Director and Head of Partnerships Manish Chopra, the entire show has been tailored to for the Indian context – from questions, to host, the prize money and all other elements that revolve around the show have been developed and customised with the interest of Indian users.
In December of last year, Facebook announced that over 400 million people monthly and 75 million people daily spend at least one minute on Watch. On average, these 75 million daily visitors spend over 20 minutes in Watch.
The company has also introduced Facebook Originals to the platform including Jada Pinkett Smith’s breakout talk show Red Table Talk, Sorry For Your Loss starring Elizabeth Olsen and Sacred Lies from showrunner Raelle Tucker.
Facebook Watch is available globally on desktop and on Facebook Lite, apart from mobile.