Facebook testing keyword ‘Snooze’ to fight spoilers

By Anuj Sharma - June 28, 2018
facebook-snooze
Located in a post’s upper right-hand menu in News Feed, the feature gives people the option to temporarily hide posts by keywords, which are pulled directly from text in that post.

Ever read a spoiler online before you’ve watched the last episode of your favourite TV series? Or maybe you waited years for a movie sequel only to have a blogger reveal the ending? We’ve all been there. To prevent future heartache, Facebook is beginning to test Keyword Snooze in the News Feed that will hide posts from timeline containing marked keywords. 

'Located in a post’s upper right-hand menu in News Feed, the feature gives people the option to temporarily hide posts by keywords, which are pulled directly from text in that post. If you choose to ‘snooze’ a keyword, you won’t see posts in your News Feed containing that exact word or phrase from any person, Page or Group for 30 days. In other words, fewer spoilers,' said Shruthi Muraleedharan, News Feed Product Manager, Facebook.

If, for example, you still haven’t seen the Legion’s Finale, and don’t want to have anything spoiled for you, you could set 'Legion' as a keyword.

But, there is no place on Facebook to manually input your chosen keywords. And in order to submit a keyword to snooze, you’ll have to first search for a post that contains the keyword and then select 'Snooze keywords in this post,' from the post’s drop down menu.

Facebook is also considering other options for keyword snooze in the future, like a recurring list or a pre-emptive snooze option in News Feed Preferences. Currently, 'keyword snooze' only works on posts that contain text, except ads.

'Even though we work to show you the most relevant posts on News Feed, we don’t always get it right. That’s why we’ve designed features like See First, Hide, Unfollow, Snooze, and now, Keyword Snooze. We hope that with additional options to help tailor your News Feed experience, you’ll be able to spend more time focusing on the things that matter,' added Muraleedharan.

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