Aiming to woo kid into joining the biggest social media platform and gain more users, Facebook is testing ‘LOL’ a new hub that allows childrens' to post and re-share humorous memes.
"We are running a small-scale test and the concept is in the early stages right now. Divided into categories like "For You", "Animals", "Fails" and "Pranks", LOL will be a special feed of funny videos and GIF-like clips, a Facebook spokesperson has said.
There is no official statement whether LOL will be a dedicated app or would be available in the main Facebook app.
"LOL is currently in private beta with around 100 high school students who signed non-disclosure agreements with parental consent to do focus groups and one-on-one testing with Facebook staff," said a report in TechCrunch.com.
With LOL, Facebook wants to tap the kids which is still an growing market. In 2018, over 100 child health experts wrote an open letter to Facebook CEO Mark Zuckerberg, urging him to discontinue the app claiming that it affects the well-being of kids.
While Facebook which is involved in data breach controversies and is struggling with stalled user bases, with over a billion users, Facebook-owned photo-sharing platform Instagram is currently very popular among teenagers.
Facebook has over 2.2 billion users globally, including 300 million in India. The company last year launched a short-form video app called "Lasso" but the app did not gain much popularity.
With Lasso, users can create and share short videos with fun effects and discover popular video trends and join in by putting your own spin on them.