Facebook to demote posts with misleading health claims

By Xite - July 3, 2019
In the ongoing Facebook efforts to improve the quality of information in News Feed, Facebook is considering ranking changes based on how they affect people, publishers and our community as a whole.

Facebook is not only the place for connecting people but has also evolved to connect users around things like nutrition, fitness and health issues. But, Facebook believes there are many Pages that mislead people by presenting wrong information. Thus, in order to help people, get accurate health information and the support they need, Facebook will minimise health content that is sensational or misleading.

People don’t like posts that are sensational or spammy, and misleading health content is particularly bad for the Facebook community. So, last month Facebook made two ranking updates to reduce posts with exaggerated or sensational health claims and posts attempting to sell products or services based on health-related claims.

For the first update, consider a post about health exaggerates or misleads, for example, making a sensational claim about a miracle cure. For the second update, Facebook consider a post that promotes a product or service based on a health-related claim, for example, promoting a medication or pill claiming to help you lose weight.

‘We have previously reduced low-quality content like clickbait: by identifying phrases that were commonly used in these posts to predict which posts might include sensational health claims or promotion of products with health-related claims, and then showing these lower in News Feed,’ Facebook said in a blog post.

Will This Impact your Page?

According to Facebook, Pages won’t see any significant changes to their distribution in News Feed as a result of this update. Posts with sensational health claims or solicitation using health-related claims will have reduced distribution. Pages should avoid posts about health that exaggerate or mislead people and posts that try to sell products using health-related claims. If a Page stops posting this content, their posts will no longer be affected by this change.

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