Social media giant Facebook is working on new ways to help video creators earn more money on its platform, further luring them away from big competitors like YouTube. Every day on Facebook, creators use video to bring their communities together around common passions.
Facebook is already investing deeply in areas such as Facebook Creator app and Facebook for Creators site that were introduced last year. In the coming months, the company will be testing a range of new tools for creators. The tests will be conducted on an experimental phase and will be iterating on these tests in the coming months.
“We’re starting a new test that highlights a creator’s top fans by displaying a badge next to their names and adding their name to a leaderboard of highly engaged fans. We’ll identify top fans based on how often they comment, share, react or watch a creator’s content, as well as the creator’s interactions with the fan and other criteria,” the company said in a blog post.
Fans will opt into this experience, and they can turn off the feature at any time. This test will start with a small set of creators in the coming weeks, the blog added.
In the coming months, Facebook will explore two new monetisation features for creators. First is a tool that helps advertisers and creators easily connect for branded content opportunities on Facebook. Creators participating in the test can set up a portfolio highlighting their area of expertise, and advertisers can search and find creators to collaborate on compelling branded content campaigns.
Additionally, we’ll be testing a way for fans to become a supporter of the creators they love. Fans will have the option to support the creator with a monthly payment in exchange for perks like exclusive content and a badge highlighting their status as a supporter.
The test will be started with a small set of creators to gather feedback from them and their fans before expanding widely. (Note that testing this feature means the Facebook app will now include an “In App Purchase” label in the App Store and Google Play.)
“We are always looking for more opportunities to help creators manage their content on Facebook, and are now testing a content rights management tool designed specifically for creators. This new version of our Rights Manager tool includes simplified and more automated capabilities, which we hope will make it easier for people to use the system and get recognition for their work,” said Fidji Simo, VP of Product and Sibyl Goldman, Director of Entertainment Partnerships.