And as many people already watch gaming videos in News Feed, Groups and Pages, Facebook is testing a new gaming video destination on Facebook — available at the short URL fb.gg — that aggregates live and pre-recorded gaming video on Facebook in one place.
People will be able to discover gaming video on fb.gg based on creators and games they follow, Pages they like and Groups they belong to.
“We’ll also feature creators, e-sports competitions and content from gaming industry events on fb.gg. To seed the ecosystem, inspire others, and bring great content to fb.gg, we are funding content from creators and e-sports that will also be aggregated in our gaming video destination,” Facebook said in a statement.
The platform is currently in an experimental phase and will continue to test new experiences, including a feed where fans can explore relevant gaming content, improvements to recommendations, expanded gaming video inventory in more languages and integration of an Instant Games tab on the mobile version wherein people can toggle between watching and playing games.
Facebook also announced “Level Up Programme” for creators who are just beginning to build their communities on Facebook. Available in the coming months, this program will give creators information and tools to kickstart their communities and earn money for their work.
Level Up members will be able to earn money through the fan support feature that Facebook announced in January. Now called Facebook Stars, this feature lets fans support their favourite gaming creators by purchasing and sending virtual goods during livestreams.
Further, Level Up members will receive early access to new features and customised access to Facebook support for troubleshooting and bug reporting.
For eligibility and requirements, you can check out Gaming Creator portal for more on the Level Up programme. Facebook will soon start sending invitations and onboarding Level Up members in waves and plan to open up to gaming creators globally in the next few months.