Google now let’s musicians post updates that will show up inside their “Knowledge Panel” -- a card that pops up when you search for famous people. The update puts your favourite musicians centre stage on Search.
The new update is an expansion of the Posts feature that the search giant has been rolling out over the recent years which started with big companies and celebrities in 2016 and included local businesses last year.
Now the next time you are wondering about Lorde’s upcoming tour dates or Steve Aoki’s new music video, you can hear the update directly from them—plus Sia, Son Little, Sofi Tukker, Shakira, and Kygo—through a post in Search.
When you look up one of these musicians, you’ll find images, videos, GIFs and text posted directly by the artist you are searching for. You can easily tell if the updates are from a verified musician—posts will be marked with a blue checkmark next to their name.
This feature is live for all musicians who show up on Google globally. And if you are a musician with a Knowledge Panel, you can get verified and start posting at posts.google.com.
Last year, in December, Google updated search with new features including featured snippets, improved functionality of knowledge panels, and suggested content as you search for a particular topic. All these features allow users to widen their search outside of the information they originally intended to search.
Featured Snippets that are algorithmically generated snapshots of what's available on the web will now include images and related searches inside select Featured Snippets to help you provide quick, relevant answers for your queries, or to discover new things related to your interest.
The updated Knowledge Panels in Search now shows related content. For example, if you are searching for skiing, Knowledge panel will now also surface other snow-related searches for sports such as snowboarding directly inside the result.
And finally, Google will now pop up additional search suggestions but it looks like Google will automatically analyse the topic you're researching. So, if you look up Neymar followed by a search for Messi, you’ll see suggestions for other related athletes.