To address ads in unregulated or speculative financial products like binary options, cryptocurrency, foreign exchange markets and contracts for difference (or CFDs), Google today updated its policies to ban such ads.
Last year, Google added 28 new advertiser policies and 20 new publisher policies to combat new threats and improve the ads experience online. Google has also updated its gambling ads policies to address new methods of gambling with items that have real-world value (e.g., skins gambling).
The company will introduce a new certification process for rehabilitation facilities, allowing legitimate addiction treatment centres to connect with people in need.
While digital advertising plays an important role in making the web what it is today, Google believes it needs to be a safe and effective place to learn, create and advertise. In 2017, the company took down over 3.2 billion ads that violated their advertising policies. That’s more than 100 bad ads per second!
Further, Google blocked 79 million ads in their network for attempting to send people to malware-laden sites, and removed 400,000 of these unsafe sites last year. And, removed 66 million “trick-to-click” ads as well as 48 million ads that were attempting to get users to install unwanted software.
Last year, we removed 320,000 publishers from our ad network for violating our publisher policies, and blacklisted nearly 90,000 websites and 700,000 mobile apps. We removed two million pages for policy violations each month, added Google.
Since, website owners use AdSense advertising platform to run Google ads on their sites and content and make money, last year Google paid $12.6 billion to publishing partners in ad network.