Leading cinema exhibition company PVR Cinemas has announced that its IMAX theatres at PVR Phoenix, Mumbai and PVR Select City Walk, Delhi, have been upgraded with IMAX’s latest laser experience – IMAX with Laser. The company says that this next-gen laser projection and sound technology delivers ‘stunning images and powerful, immersive audio’ that creates an experience so real that ‘audiences are transported to another world’.
The IMAX with Laser is a 4K laser projection system that features a new optical engine and a suite of proprietary IMAX technologies that, according to the company, deliver increased resolution, sharper and brighter images, deeper contrast as well as the most distinct, exotic colours ever available on-screen.
‘We are happy and proud to introduce one of the finest in-cinema technologies available in the world today, for our patrons in India. This also reiterates our focus on innovation and technological excellence. We are starting from the metros and will move into smaller cities with IMAX with Laser to enable a larger set of audiences to experience the new technology,’ Gautam Dutta, CEO, PVR Cinemas, said in a statement.
PVR Phoenix and PVR Select City Walk now also feature several new enhancements, including the installation of IMAX's 12-channel immersive sound. In this system, new channels are added on the side and overhead to deliver greater dynamic range and audio precision. With IMAX with Laser, movie-watchers at PVR Phoenix and PVR Select City Walk, can now experience: