Apart from viewing feed from the followed people, users also turn to Explore when they want to take a break from the already followed on Instagram. According to Instagram, Explore is used by over 50 per cent users. The Explore features content posted to Instagram every day and surfaces what’s most relevant to you.
Instagram has announcing new designs in Explore, bringing you more ways to discover photos, videos, products and Stories relevant to your interests.
Now when you go to Explore, you’ll now see a newly designed navigation bar, which features shortcuts to IGTV and Shopping followed by topic channels tailored to your interests, such as Food, Art and Travel. ‘IGTV’ and ‘Shop’ shortcuts are pinned to the front of the bar, making it easier to find products and videos from brands and creators you love.
The design also puts IGTV and shopping experiences to Explore. By tapping on ‘IGTV,’ you’ll see the recently updated home for IGTV, where you can browse a personalised feed of recommended videos from creators you follow or may want to follow. By tapping on ‘Shop,’ you’ll now have access to category filters in the navigation bar. These filters let you browse specific types of products on Instagram, including Beauty, Clothing, Home Decor and more.
And since nearly 500 million people use Instagram Stories every day, the redesigned Explore grid will now feature Stories. In the same way that Explore recommends posts based on topics you’re interested in, the grid will now provide you with personalised Stories recommendations. The feature will be rolled out globally in coming weeks.