Photo-sharing app Instagram is testing donation sticker for Stories that will help users raise and collect funds for their non-profits. Once rolled out, the feature will work identical to Facebook’s donation and fundraising tools.
The feature was first spotted by a popular app researcher Jane Manchun Wong. Facebook has raised over $1 billion since the donation button was launched in 2015. Bringing the feature to Instagram’s 1 billion users could inspire more people to help charitable organisations across the world.
Recently, Instagram has been regularly testing payments feature, but till now only allows select users to book spa appointments and restaurant reservations. Until the feature is rolled out, you’ll have to click “link in bio” to direct people to send you (or a charity) money.
The company is also testing direct messages feature for its web version. Currently, Instagram’s web version does not allow users to add or upload photos.
Instagram is also experimenting with a standalone shopping app 'IG Shopping' for its users who plan to expand and follow businesses on the platform.
As the development are still going on, it’s still unclear as to when the app will be officially launched.
'Shopping on Instagram turns your business into a visual storefront for our community of one billion to explore your best products with a single tap,' the company said in a blog post.
Over 300 million users use Instagram Stories every day, and they like to get an insider view of products they like and find out about new products that are relevant to them, the company said.