Apple has asked Taiwan Semiconductor Manufacturing Co (TSMC) to ramp up the production of its A13 chipset that is used in the iPhone 11, iPhone 11 Pro, and the iPhone 11 Pro Max to meet the smartphones’ demand, Bloomberg has said in a report. Citing people familiar with the company’s plans, the report says that Apple has been witnessing higher-than-anticipated demand for iPhones.
Reportedly, the iPhone 11 and iPhone 11 Pro models have been well received with strong sales in China. According to one person, the affordable iPhone 11 was a particular driver for the increased demand. The iPhone 11 is watered down version of the Pro variant and sports dual-camera setup and an LCD display.
The report also adds that Apple’s business with TSMC may also boost, thanks to the rumoured launch of iPhone SE successor. Likely to be called iPhone SE2, this handset is said to come with latest hardware and iPhone 8-like design. This phone is touted to go into mass production in February ahead of a launch event in March.
Recently, Counterpoint Research said that Apple’s last year’s affordable offering, the iPhone XR, was the best selling smartphone in the third quarter of 2019 globally. In fact, except for the launch quarter in September 2018, iPhone XR has been the top-selling model globally in every quarter since Q4 2018. The model captured 3 per cent market share in Q3,2019.
