iVVVO, a subsidiary of BRITZO has launched Beatz IV1805 smart feature phone in India at just Rs 600. The cost-effective phone has long-lasting battery life, rear camera, Bluetooth, wireless FM, and smartphone-like app store.
Beatz IV1805 also comes with ‘iVVO Smart Store’ – a Google Play like App Store enabling consumers to download and enjoy a wide range of apps, games, music and videos.
The phone features 1.8-inch display, 1,000 mAh battery, MP3 and MP4 players, wireless FM, rear camera, GPRS and Bluetooth connectivity, one-touch music access, and a memory expandable up to 32 GB. Moreover, the smart mobile phone has integrated regional language support.
“We are confident that Beatz IV1805, with its features and cost-effectiveness, will do justice to our overarching goal of digitising the Indian rural geographies and to our brand motto ‘to bring a peace of mind within our customers’ lives. We are also backing the product with after-sales service and are assertive that our approach will yield the desired results,” said Pradipto Ganguly, CEO and co -founder, BRITZO.
The company also announced an extending product warranty of 455 days on the newly-launched Beatz IV1805. iVVO has a pan-India network of about 900 service centres. Besides IV1805, the Beatz portfolio already hosts IV2401, another smart feature phone.
BRITZO launched its India operations in April this year. The brand launch has been followed by the rollout of eight smart 2G feature phones by iVVO that are segmented across five product categories, namely BEATZ, PRIMO, SELFEE, TUFF, and VOLT.
Three smart feature phones have been launched under the product category BEATZ, two each under PRIMO, one each under TUFF, VOLT, and SELFEE.
The company also introduced its first 4G feature phone ‘Skipper’ along with two Android Go 4G smartphones under the ‘Storm’ series. All of the launched products are priced from Rs 649 to Rs 5,999.
The entire product range comes with a mix and match of unconventional features such as smart applications, K-type box speakers, shock-proof designs, wireless FM, long-lasting battery life, automatic call recording, and one-touch music access.
Feature-intensive 4G smartphones ‘Storm Lite’ and ‘Storm Pro’ run on latest Android Oreo (Go edition) OS, houses 8MP front camera with dual selfie flash, 8MP rear camera with flash and auto-focus and shatterproof screen. They also come loaded with ‘face unlock’ facial recognition feature that enables its users to unlock their smartphones by just looking at it.
The two variants are available with 1GB RAM and 8GB storage space and 2GB RAM and 16GB storage space (expandable up to 128 GB) and are priced at Rs 4,999 and Rs 5,999, respectively.