Chinese technology major Lenovo has signed a multi-year sponsorship deal with the Ducati Team competing in the MotoGP World Championship. Starting with the 2018 season Lenovo will be the key technology partner for Ducati which will include the team using Lenovo’s PCs, tablets and servers both on and off the track.
The partnership also includes co-development and collaboration on product R&D as part of a programme to further accelerate the team’s progress and success. Lenovo’s first race with Ducati will be held on Sunday, April 8, at the Autódromo Termas de Río Hondo, Argentina.
“MotoGP is growing in global attention and stature and is fast becoming a sport watched by millions across the world. Ducati’s 90 year heritage and focus on innovation, speed and performance aligns very well to our own story as a company and what drives our product development. Not only are we thrilled about the brand visibility the partnership will drive, but also the opportunity to have Lenovo products at the heart of driving the teams progress and ambitions,” said Gianfranco Lanci, Lenovo Corporate President and Chief Operating Officer.
“In order to face successfully the new challenges, both on track in MotoGP and inside our company, we need to foster Ducati’s IT and digital capabilities and we will do it thanks to partners like Lenovo and its powerful and versatile computer hardware. At the same time, Ducati’s race and production bikes will be a perfect environment to test the latest Lenovo technologies in a partnership that we feel sure will be a very successful one,” added Ducati Motor Holding CEO Claudio Domenicali.