South Korean giant LG has introduced the world’s first rollable OLED TV with a variable form factor. The 'R' in the new LG SIGNATURE OLED TV R is about creating a revolution in home entertainment and redefining space through its ability to rise and roll-up at the touch of a button.
A rollable OLED TV liberates users from the limitations of the wall and frees them to create their own personal space, which no longer needs to be reserved full time for TV viewing. The fact that LG SIGNATURE OLED TV R can transform itself to offer three different viewing options – Full View, Line View and Zero View – allows customers to use the TV in ways that were impossible before the development of OLED technology.
Full View delivers a large-screen viewing experience with enhanced picture and sound quality powered by LG’s second-generation α (Alpha) 9 intelligent processor. With AI and deep learning algorithm, users can use their voice to interact with Amazon Alexa. The company has also added support for Apple AirPlay 2 and HomeKit. With AirPlay 2, users can easily play videos from iTunes and other video apps, music, photos and directly from their Apple devices to their LG SIGNATURE OLED TV R. With Apple HomeKit support, customers will be able to control their LG TV using the Home app or by asking Siri.
Line View allows the LG SIGNATURE OLED TV R to be partially unrolled, allowing for management of specific tasks that do not require the full TV screen. Line View can be used to choose from features such as clock, frame, mood, music and home dashboard. You can invoke clock mode to check the time and weather at a glance or frame mode to enjoy family photos shared from a smartphone or mood mode to create a more relaxing atmosphere.
When in Zero View, all 65 inches of the LG SIGNATURE OLED TV R is hidden from view, tucked away in the base. Even in Zero View, users can enjoy music and other audio content which emanate from the 4.2-channel, 100W front-firing Dolby Atmos audio system.