LG launches new range of TVs in India

By Xite - July 10, 2019
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These new range of televisions also support the full palette of HDR, including Dolby Vision, which transforms the home into an entertainment powerhouse with cinematic experience for all your needs.

South Korean giant LG Electronics today launched a new range TVs in India featuring Artificial Intelligence (AI) ThinQ. The new range includes various models under its SMART, LED, UHD, NanoCell and OLED AI ThinQ Televisions. The TVs also support Google Assistant, Amazon Alexa and Apple AirPlay 2.

The support of all the major AI assistants makes the only brand to provide just versatility without the need of additional hardware. The new televisions can understand hundreds of voice commands and handle requests of greater complexity than ever before thanks to more advanced LG ThinQ AI conversational voice recognition technology, the company said.

Using Alexa Routines, users can link together a series of actions such as controlling their smart -lighting, reporting on the weather, or listening to daily horoscope using skills like GaneshaSpeaks by simply saying ‘Alexa, start my morning.’ They can also play music or listen to audio books and take advantage of over 20,000 Alexa Skills already available on the Alexa Skill Store. With Alexa already built-in, new updates and features for the voice service will continue to be available to LG AI TV users moving forward. Users can instantly connect to external gaming consoles and soundbars by saying, ‘Alexa, connect to soundbar’ or switch to picture mode by saying ‘Alexa, Change to Cinema Mode’ or even turn the TV off at set times.

The built-in Google Assistant allow the consumers to seamlessly select your favorite programs, ask questions, and control compatible smart home devices. Using intelligent voice control, users can simply speak into the LG Magic Remote to search for shows, change TV settings, switch to different inputs and more. User can also ask the assistant to help manage daily tasks like scheduling calendar events or adding items to your shopping list.

LG NanoCell TV is another addition to the TV viewing experience, bringing the users clearer and crisper pictures and vibrant colours. NanoCell TV comes embedded with state-of-art features such as Nano Color with Full Array Dimming, Nano Accuracy and Nano Bezel.

What’s more, the LG 2019 OLED and select NanoCell TVs will also support AirPlay 2 and HomeKit. With AirPlay 2 support, customers will be able to watch videos on the Apple TV app and other video apps as well as enjoy photos music on compatible LG TVs connected to an Apple device. With Apple HomeKit, customers will be able to control the newest LG TVs with ThinQ AI by interacting with Siri or the Home app.

The new range is powered by the second generation α (Alpha) 9 Gen 2 intelligent processor and deep learning technology with which viewers can enjoy upgraded AI picture, AI sound and AI brightness. The α 9 Gen 2 also fine-tunes audio according to content type, making movie and TV dialogue easier to understand and delivering crisp, clear vocals in songs.

The AI ThinQ television sizes start from 32-inches to 77-inches and is priced between Rs 24,990 to Rs 10, 99,990.

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