Marking a yet another milestone stroke in the field of display technology, LG Electronics India today introduced a first of its kind “Landmark Signage” in India which is also capable of creating immersive Augmented Reality experiences.
The signage is made up of 70 custom-made curved OLED panels and is capable for presenting top-quality 4K content. This innovative signage display is conceptualised and executed by HS Ad India in collaboration with LG Electronics, LG CNS and key Ambience Group Associates.
The huge “Landmark Signage” that was presented to us weighed 4.8 tonnes and was suspended by punching six rigging points into the huge pillars of the Ambience Mall building structure. As the LG OLED panels used offer exclusive flexibility in design and therefore, the signage can be customised into different shapes and sizes. Opening new doors for the industry as well as for marketers, this unique LG Landmark Signage can be leveraged by brands to reach their consumers like never-before.
“We are extremely overwhelmed to announce the launch of India’s First Landmark Signage which is custom made with flexible 70 curved LG OLED panels. We are confident that this innovative display technology will offer a magnificent viewing experience for consumers,” said Kim Ki Wan, Managing Director, LG Electronics India.
With an investment of Rs 20 crores, the company in near future will also create zones where consumer can experience OLED capabilities.
With this unique endeavor, LG Electronics India has become the first key advertiser of this exclusive signage technology. The technology behind the signage is same as in the LG OLED TVs that offer an enhanced viewing experience to the users by presenting life-like picture quality with perfect blacks, infinite contrast and an enhanced range of colour reproduction.