South Korean giant LG Electronics announced to unveil 88-inch 8K OLED TV at the upcoming IFA 2018 in Berlin, claiming that the product will help the company expand its presence in the global premium TV market.
The company said it will introduce the new TV at the Internationale Funkausstellung (IFA) Berlin, which kicks off on Friday. The 8K means a resolution of 7,680×4,320 or some 33 million pixels overall and by far exceeds the picture quality of 4K -- also referred to as Ultra HD, which boasts a resolution of 3,840×2,160 and has around eight million pixels.
With OLED TV shipments in the market expected to double in 2018 and reach over nine million units by 2022, LG will continue to increase the OLED share in its premium TV portfolio and drive large scale consumer adoption of OLED TVs. While the 8K TV market is still in its infancy, it is expected to grow to more than 5 million units by 2022 and LG is committed to leading the ultra-premium market with its 8K OLED TV technology.
"LG Electronics began the mass production of OLED TVs in 2013. OLED products have been acknowledged as the best TVs on the back of their capabilities to deliver a complete black with outstanding contrast ratio," added LG.
The company added that the size of the market for OLED TVs, estimated at 2.5 million units this year, will jump to 9.35 million units in 2022.
Despite advancements in LCD field, OLED has been often referred to as the “next-generation display technology” because it emits its own light, eliminating the need for any kind of backlighting. This allows for state-of-art TVs which redefine both the picture quality and the product design.