LG unveils India’s first AI-powered OLED TV

By Anuj Sharma - July 16, 2018
The OLED AI ThinQ TVs are powered by α (Alpha) 9 intelligent processor with which viewers can enjoy accurate colors, more realistic and improved image renderings from virtually any viewing angle, the....

South Korean tech giant LG today ventured into an advanced generation of artificial intelligence powered smart TVs that are designed to bring a new level of convenience, enhanced connectivity and a more immersive TV viewing experiences.

The new OLED AI ThinQ range includes models under its OLED, Super UHD, UHD and Smart TV category. With AI functionality in the TVs, consumers can directly speak into the remote to control TV functions and seamlessly discover and play content. The TVs not only work on fixed voice commands but also understand the intent of query before providing a search result. Additionally, there are over 800 commands which works even without internet connection.

The OLED AI ThinQ TVs are powered by α (Alpha) 9 intelligent processor with which viewers can enjoy accurate colors, more realistic and improved image renderings from virtually any viewing angle, the company said.

For audio, the TVs are equipped with Dolby Atmos that provides object-based 360-degree surround sound and supports the full palette of HDR, including Dolby Vision, advanced HDR by Technicolor, HDR10 Pro, HLG Pro, creating a true cinematic experience at home.

“Artificial intelligence is definitely the road ahead for all our future products. AI functionality backed up with extensive research is incorporated in televisions with an aim of delivering a unique and more intuitive experience. As a matter of fact, we have taken a step ahead to implement AI function across our range of smart televisions. At LG our interest is in improving the user lifestyle and convenience. We are launching 25 models of AI today across all segments,” said Younchul Park, Director-Home Entertainment, LG Electronics India.

With a streamlined setup process, viewers can seamlessly connect to gaming consoles and external sound bars. Other unique features include Mobile Connection Overlay that enables the customers to view both the mobile and television screens simultaneously. Customers can also access Google photos and drive on LG TV with the help of cloud photos and videos App. The 2-way Bluetooth feature on these televisions allow users to listen to the TV audio wirelessly on compatible audio device and connect the mobile with LG TV in order to enjoy music.

According to LG, the newest α (Alpha) 9 intelligent processor provides true-to-life images with incredibly rich colours, sharpness and depth. A core element of the α9 processor is the four-step process of noise reduction that drastically reduces grain and banding noise. The improved colour correction algorithm allows for more natural colours by expanding the reference colour coordinates seven-fold.

The α9 processor is also designed to support high frame rate (HFR) for producing smoother and clearer motion images at 120 frames per second for better rendering of fast-action content such as sports and action movies.

The company also unveiled their 2018 range of premium 4k Super UHDTVs. While continuing with the tried and tested Nano Cell Technology, it has many new additions namely ThinQ AI, α (Alpha) 7 processor, Dolby Atmos and Full Array Dimming.

 By combining Nano Cell, Full array dimming backlighting nd the α (Alpha) 7 processor, LG’s 2018 SUPER UHD TV offers a host of technological advantages including deeper blacks, enhanced image rendering, improved shadow details and accurate color from wide viewing angles, the company added.

The new range uses the latest webOS, user interface which provides seamless, intuitive navigation with Magic Remote's point, click, scroll and voice commands.

LG AI TV is available in OLED, Super UHD, UHD and smart TV category. The range starts from Rs 32,500 up to Rs 2, 94,9990 across sizes starting from 80cm (32-inch) till 195Cm(7-inch).


  • Tags
  • LG
  • LG OLED AI ThinQ