With 2018 almost coming to a close, people used different ways to creatively express themselves and get closer to the people – and things – they love on Instagram. Across Indian community, kindness and love took centre stage and #love secured the top spot when it comes to the most used hashtag followed, which was closely followed by #instagood and #fashion.
Beyond this, the highest growth hashtag in India was #lovequotes. The Heart Love Sticker by Arata was the most-used Giphy sticker in Stories, while Heart Eyes was the most-used Face Filter in Stories. In Feed, the heart emoji was used in comments over 14 billion times. The happiest place in the world -- Disneyland Tokyo, saw the highest use of heart emoji in the caption, the company said.
ASMR was the top niche community trend of the year, with soap cutting, slime popping and makeup shaving continuing its steep rise in popularity. The game Fortnite also saw explosive growth with #fortnite being the fastest growing hashtag globally.
The biggest viral dance challenge of the year was also born on Instagram, with #inmyfeelingschallenge, which included everyone from @theshiggyshow to @willsmith, coming in at number one.
Last but not least, millions of people across the globe used Instagram to make their voices heard in 2018. The year's top advocacy hashtags were #metoo (1.5 million), #timesup (597K), #marchforourlives (562K), demonstrating that Instagram can be a powerful platform for people to speak out and bring light to meaningful causes.
The photo-sharing app recently introduced #InstaGiftGuide that brings together hashtags and brands -- two important elements of the Instagram community for an ultimate shopping guide.
Instagram has greatly lifted up itself and is not just a place of showing photography skills or inspiration but has also become a place of action. Over 300 million users use Instagram Stories every day, and they will love getting an insider view of products they like and find out about new products that are relevant to them.