Netflix launches new parental controls on its platform

By Xite - April 8, 2020
The newly launched controls on Netflix are aimed to let parents and families shape the experience they want their kids to have on Netflix, and help keep them safe from viewing unhealthy content.

Based on feedback from its subscribers, streaming giant Netflix has launched some new controls on its service to help parents, guardians, and elders make the right viewing decisions for kids. With the new controls parents can now:

  • PIN protect individual profiles to prevent kids from using them.
  • Customise their kids’ Netflix experience by filtering out titles that are not appropriate for their age.
  • Remove individual series or films by title. When this filter is used, the blocked title(s) won’t show up anywhere in that profile.
  • Easily review each profile’s setting using the ‘Profile and Parental Controls’ hub within account settings.
  • See what kids have been watching within the profile created for them.
  • Turn off autoplay of episodes in kids’ profiles.

These controls can be added to the Netflix profile by going to account settings on a laptop or a mobile browser.


‘Choice and control have always been important for our members, especially parents. We hope that these improved controls will help parents make the right choices for their families,’ said Michelle Parsons, Kids Product Manager at Netflix.

'The Family Online Safety Institute believes that online safety is everyone’s concern - from kids to grandparents. Netflix’s parental controls give parents and families the ability to shape the experience they want their kids to have on Netflix and help keep them safe,/ said Stephen Balkam, Founder & CEO, Family Online Safety Institute.

To give its subscribers more viewing choices, Netflix has been continuously investing in a wide variety of kids and family films and TV shows from all over the world. 

The Indian kids series Mighty Little Bheem is the most-watched preschool series on Netflix globally and the second-most-watched kids’ series on Netflix worldwide. The series was launched in April 2019 and has been watched by over 27 million households worldwide, including in Latin America, Australia, and New Zealand. Netflix has also announced Ghee Happy, an animated show about Hindu deities who, as children, attend a special daycare and discover their own powers.

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