Cab aggregator Ola today announced the partnership with Microsoft wherein Ola will utilise Microsoft’s cloud, AI and productivity tools to transform passenger experience and predictive maintenance of vehicles.
As part of this strategic partnership, Ola will be a preferred Microsoft cloud provider and will use Azure to power Ola Play, the company’s existing connected car platform. With the connected car platform, Ola aims to provide improved in-car productivity, advanced navigation, predictive maintenance of vehicles and more.
Ola Play will leverage Microsoft AI and Internet of Things (IoT) to enhance driver experiences with telematics and navigation guidance; passenger experiences with cloud-based infotainment and productivity; and provide auto manufacturers with custom digital experiences for their customers.
The advanced telematics platform will transform the car into a high-performing, intelligent vehicle, capable of assessing fuel efficiency, engine performance, and driver performance. It will also enable smarter navigation and predict breakdowns, enhancing safety and security while creating new business models and opportunities.
“Today’s car is quickly becoming the ultimate computing device and combination of Microsoft Azure, Office 365 and our AI platform with Ola Play will deliver new customer experiences and business opportunities across the automotive ecosystem, said Satya Nadella, CEO, Microsoft.
The connected car platform will continually collect, analyse, and learn from high volumes of data and user behaviour. This will allow for customised offerings to shape the nature of services and business models, such as usage-based insurance, amongst others. Microsoft and Ola also plan to build safety features and advanced driver assistance services, as well.
Here is a quick preview of the platform.
“With Ola Play, we have already set the tone for connected vehicles in India; together with Microsoft, we can make the new platform available to a larger, global audience and unlock futuristic experiences for customers worldwide,” added Bhavish Aggarwal, Co-Founder and CEO of Ola.
Ola Play was launched in 2016 to transform the in-car experience for millions of Indians.