POCO, a Xiaomi sub-brand made its debut today by introducing POCO F1 smartphone that comes with Qualcomm Snapdragon 845 platform, LiquidCool technology cooling system, up to 8GB RAM and 256GB UFS 2.1 storage, and a long-lasting 4,000mAh battery.
POCO F1 sports an AI-powered dual camera consisting of a 12MP Sony IMX363 primary sensor with dual pixel auto-focus. At the front, POCO F1 deploys a 20MP sensor featuring Super Pixel technology that combines the information of four pixels into one large 1.8μm pixel for clearer images with less noise. Both the rear and front cameras are supported by AI features for photos, such as AI Portrait, AI Beautify, and AI Scene Detection.
POCO F1 also comes Face unlock feature. The company has also customised MIUI on POCO F1 for a lighter, faster, and smoother experience.
“POCO stands for ‘a little’—we believe in starting small but dreaming big. As a small outfit within Xiaomi, POCO has the freedom to start from scratch, zeroing in on the product choices and technologies that matter,” said Jai Mani, Head of Product, POCO Global.
With a new POCO Launcher, POCO F1 comes with an app drawer that can automatically categorise apps, helping users finds apps easily. In India, MIUI for POCO incorporates taxi, music, and video streaming services for an even more robust user experience. Based on Android 8.1 Oreo, MIUI for POCO also prioritises security with regular patches and updates from Google. It will receive the Android P update in the near future.
POCO F1 is also available with polycarbonate backs in Graphite Black, Steel Blue, and Rosso Red. POCO F1 will cost Rs 20,999, Rs 23,999, and Rs 28,999 for the 6GB+64GB, 6GB+128GB, and 8GB+256GB, respectively. The company also unveiled Armoured Edition that comes in a single 8GB+256GB configuration and is priced at Rs 29,999. POCO F1 will go on sale on mi.com and Flipkart starting August 29, 12 p.m. onwards.
All HDFC credit and debit card holders will get Rs 1,000 instant cashback.