Apple today launched iPhone 8 and iPhone 8 Plus (PRODUCT) RED Special Edition. Both the phones sport a glass enclosure, now in red, with a matching aluminum band and a sleek black front. The new colour is part of the company’s ongoing partnership with (RED), an advocacy group dedicated to combating HIV/AIDS in Africa.
The special edition (PRODUCT)RED iPhone will be available to order online in select countries and regions starting Tuesday and in stores beginning April 13.
Apple customers can purchase iPhone 8 and iPhone 8 Plus in a beautiful red and black finish while contributing to the Global Fund to fight AIDS. The company also introduced a new (PRODUCT)RED iPhone X Leather Folio.
iPhone 8 and iPhone 8 Plus features Retina HD display, A11 Bionic chip, dual 12-megapixel cameras with Portrait mode with Portrait Lighting, bringing dramatic studio lighting effects.
iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition will be available in 64GB and 256GB models starting at an Apple retail price of Rs 67,940 through Apple Authorised Resellers and select carriers (prices may vary).
The new (PRODUCT)RED iPhone X Leather Folio will be available through Apple Authorised Resellers at a price of Rs 7,900.
Product Red was founded in 2006 by U2 frontman Bono and ONE Campaign activist Bobby Shriver, and licenses its name to other private companies to highlight efforts to combat HIV/AIDS in eight African countries: Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia.
A portion of proceeds for all (PRODUCT)RED purchases go directly to Global Fund HIV/AIDS grants that provide testing, counselling, treatment and prevention programmes with a specific focus on eliminating transmission of the virus from mothers to their babies.
Since partnering with (RED) in 2006, Apple has donated more than $160 million to the Global Fund, serving as the organization’s largest corporate donor.