Saavn rebranded as JioSaavn

By Anuj Sharma - December 4, 2018
jiosaavn
The integrated app now has a massive addressable market opportunity both in India as well as for the Indian diaspora.

Popular music streaming app Saavn is now JioSaavn as Reliance Jio has completed the $1 billion acquisition of the over-the-top music platform. The new JioSaavn app will be available across all App Stores including the Jio app store, on JioPhone.

JioSaavn combines the streaming media expertise of Saavn with Jio’s digital services ecosystem which has a network of over 252 million subscribers. The integrated app now has a massive addressable market opportunity both in India as well as for the Indian diaspora.

“With the integrated JioSaavn app, users can expect a suite of new in-app products and music experiences, including an interactive lyrics feature, localised vernacular display, custom integrations with concerts and live events, as well as exclusive video content to roll out over the next few months,” Saavn said in a blog post.

The service will be offered on a freemium model in India with all users having access to the ad-supported product. Additionally, as part of this launch, Jio users will also get a 90-day extended free trial of JioSaavn Pro, the streaming service’s premium product.

“JioSaavn represents a turning point for the music streaming industry in India. Powered by Jio’s advanced digital services infrastructure and complemented by its widespread user base, JioSaavn will be the largest streaming platform in India,” said Akash Ambani, Director, Reliance Jio.

The Saavn co-founders -- Rishi Malhotra, Paramdeep Singh and Vinodh Bhat will continue in their leadership roles to drive the growth of the company. JioSaavn’s team of more than 200 employees also continues to operate out of its five global offices at Mountain View and New York in the United States and Bengaluru, Gurugram, and Mumbai in India.

“Since announcing our merger in March 2018, the Jio and Saavn teams have been working to integrate and reimagine a combined platform in JioSaavn. Today, we have one of the most personalised and capable media platforms in the world, an unmatched content catalogue, regionalised editorial and original programming and music that’s redefining how artists and creators connect directly with audiences worldwide,” added Rishi Malhotra, Co-Founder and CEO, JioSaavn.

 

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