Samsung and Disney have collaborated to bring Disney characters to life as new AR Emojis for the Galaxy S9 and Galaxy S9+. Starting today, Galaxy S9 and Galaxy S9+ users will be able to access Mickey Mouse and Minnie Mouse– directly from their phone to create personalised messages.
This is for the first time ever that Disney characters are coming to life in an augmented reality setting for communications and messaging. Characters from favourite Disney films including The Incredibles, Zootopia, and Frozen will roll out throughout the year.
“By extending our characters and stories to new digital platforms, we are creating daily Disney experiences everywhere our audience goes, and we are able to draw in new generations of fans,” The Disney AR Emojis offer an innovative approach to content for the Galaxy S9 and S9+ and a fun way to bring magic to messages,” said John Love, Vice President, Apps at Disney Consumer Products and Interactive Media.
Launching alongside the Galaxy S9 and S9+, AR Emojis allow users to create fun customised messages to send to friends. The AR Emojis use deep learning and facial recognition technology to map more than 100 facial features to produce a 3D replica, allowing users to create fun, customized messages to send to friends. AR Emojis offer eighteen pre-set stickers using standard AGIF file format, so they can be easily shared with anyone and when users find an AR Emoji they love, they can pin it to their Always On Display, so they can enjoy it whenever they look at their phone.
“With more than six billion emojis sent daily, our goal with developing AR Emoji was to provide a fun, exciting way to communicate and a new way to bring animated images to life,” added Younghee Lee, CMO and Executive Vice President of Samsung Electronics.
The sales for Galaxy S9 and S9+ have begun starting March 16.
