Snap opens itself to third party developers, puts privacy at first

By Anuj Sharma - June 15, 2018
snapchat
Developers can now integrate with Snapchat in one of four ways. Creative Kit helps developers integrate their own stickers, Filters, links, and other highlights — like high scores and workout stats ....

Snapchat has introduced Snap Kit, a full-blown developer kit designed to allow third party app makers to integrate core features of photo sharing platform into their apps.  If successful, this would helop Snapchat gain more users by introducing features like Bitmoji and augmented reality lenses to a wider audience. 

But first, Snapchat has to convince developers that they can benefit from integrating some of best Snap features into their apps, all while protecting the privacy of the users who are trusting them with their data.

"Developers can now integrate with Snapchat in one of four ways. Creative Kit helps developers integrate their own stickers, Filters, links, and other highlights — like high scores and workout stats — right into the Snapchat camera, so you can add your own touch and share it with friends," Snap said in a blog post. 

Login Kit lets you unlock new features on Snapchat and other apps — or use your Snapchat account as a quick, secondary way to log in.

Bitmoji Kit lets your conversations come alive with Bitmoji stickers when messaging on other apps. Dating app Tinder is among the first set of apps to embrace this feature by allowing users to send cute Bitmoji back and forth with your romantic prospects. 

Story Kit lets developers filter and embed publicly shared Snapchat Stories into their own apps and services.

Apps can also give an option to let users log in with Snapchat. In that case, the developer will receive only the user’s display name and, optionally, the user’s Bitmoji avatar and according to Snap no additional personal information such as age, gender, or location, will be shared with the developer. Developers won’t get access to your friends, either.

So , if you’re a Snapchat user, it represents a good deal as you can sign up for other apps without creating a new password and not worry that Snap will provide access to your data, Cambridge Analytica style. 

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