Facebook is working on a feature that will allow users post their Instagram Stories directly to WhatsApp. Last year in October, Facebook allowed users to post Instagram Stories – a feature that groups together photos and videos into a slide show -- to share to Facebook.
The feature is currently being tested with a small group of users.
“We are always testing ways to improve the experience on Instagram and make it easier to share any moment with the people who matter to you,” an Instagram spokesperson commented.
Once rolled out, users will be given an option to click to share to WhatsApp from the Instagram sharing screen, but they need to tap “send” in WhatsApp to post the story.
According to a report in TechCrunch, a local blog has reported several sightings in the wild, one of which is pictured here, with the Instagram Story on the left, and the WhatsApp Status cross-posted on the right (note the Instagram icon in the corner).
The Instagram-Stories-posted-to-Facebook feature was first tested in Portugal.
One specific reason as to why Facebook might be interested in making Instagram Stories shareable on WhatsApp is that those stories will help Facebook generate traffic in countries where the instant messaging platform is popular.
According to Facebook, there were over 300 million daily active users of Instagram Stories in November 2017.
Another reason could be that Facebook wants to increase the time spent by users on its platform – which has been decreasing from past some time.