Music streaming app Spotify is now available in India with all-new features that are finely tuned to Indian music fans’ personal tastes.
‘India has an incredibly rich music culture, and to best serve this market, we’re launching a custom-built experience. Not only will Spotify bring Indian artists to the world, we will also bring the world’s music to fans across India. We have been working towards this goal for quite some time, and I am thrilled with today’s launch,’ said Daniel Ek, Spotify’s founder and CEO.
Spotify in India supports multi-language music recommendations meaning the app’s recommendation engine can now be tuned to Hindi, Punjabi, Tamil, and Telugu. Indian users can select their preferred language(s) to receive tailored Daily Mix, Home, Radio, and Search results and recommendations. And for the first time on Spotify Free, smartphone users can play every song on demand.
‘Our new playlists, expertly curated and regularly updated by our team of Indian music experts, include Indiestan, Rap 91, Namaste Love, Punjabi101, and Bollywood Butter, as well as Top Hits in Hindi, Tamil, Telugu, and Punjabi,’ the company said. Spotify’s recommendations will also include songs from India’s favorite movies and actors.
Spotify now has over 200 million users, including more than 87 million subscribers. While the app is offered as a 30-day free trial, the Spotify Premium India subscription price is Rs 119 per month and Rs 1,189 per year.
The streaming service also offers top-up packs such as Rs 13 for one day and can cost as much as Rs 719 for six months. The company has also announced a student discount and its price Rs 59 per month (monthly subscription) or Rs 66 for a one-month top-up.