Chinese technology conglomerate Transsion Holdings today entered into a joint venture agreement with domestic smartphone company Spice Mobility, to strengthen its foothold in the country.
Spice will be the third brand in the Transsion Holdings portfolio, after the successful launch of itel, TECNO.
This partnership aims to revitalise the ‘Spice brand’ by cross leveraging both organisations’ strengths to offer a simple, yet, an all-new powerful and rich digital experience to the young generation of India. The new Spice brand portfolio will offer stylishly designed devices catering to the needs of the Indian youth.
“We will be exploring various strategic opportunities by building on each other’s strengths such as wide distribution strength, understanding of the Indian consumer and a comprehensive portfolio of quality products. Our aim is to translate the company’s global success by designing easy to use products that cater to the local consumer preferences and social milieu,” said Lin Qin, Vice-President, Transsion Holdings.
Spice Brand also announced its new identity -- Make Sharing Better with Spice and also unveiled the new logo denoting a youthful, vibrant, energetic and carefree brand.
“We are absolutely delighted to partner with Transsion Holdings. As a strategic partner, we believe this combines Spice’s legacy strength and Transsion’s global leadership to bring a whole new mobility experience to our consumers,” added Dilip Modi, Executive Chairman, Spice Mobility.
In 2016, Transsion officially entered India with its brand itel. In the same year, Transsion’s three mobile phone brands were selected in Top 100 Most Admired Brands for African Consumers with TECNO ranked 14th, itel ranked 25th as well as Infinix ranked 37th.