After months of testing, Twitter today rolled out “Bookmarks” feature giving users an easy way to save Tweets for quick access later. The company also introduced new “share” icon on every Tweet that allows users to bookmark a Tweet, share via Direct Message, or share off of Twitter any number of ways.
Bookmarks are now rolling out globally on Twitter for iOS and Android, Twitter Lite, and mobile.twitter.com.
To bookmark a Tweet, tap the share icon under the Tweet and select, “Add Tweet to Bookmarks”. To find it later, tap “Bookmarks” from your profile icon menu. You can remove Tweets from your Bookmarks at any time. Also, only you can see what you’ve bookmarked.
In November of 2017, Twitter’s Staff Product Designer Tina Koyoma first tweeted a preview of feature with bookmarks option shown in users’ navigation menu.
The company decided to call feature Bookmarks because that's a commonly used term for saving content and it fits nicely alongside the names of the other features in the navigation, Twitter’s #SaveForLater team said in a statement.
In February, Twitter finally announced a profitable quarter – a long anticipated milestone to satisfy investors, but the problem of getting more people to understand and use Twitter remain same.
'Q4 was a strong finish to the year. We returned to revenue growth, achieved our goal of GAAP profitability, increased our shipping cadence, and reached five consecutive quarters of double digit DAU growth. I’m proud of the steady progress we made in 2017 and confident in our path ahead,' said Jack Dorsey, Twitter CEO.
The company reported fourth quarter revenue of $732 million, an increase of two per cent year-over-year. Quarterly GAAP net income was $91 million, representing a GAAP net margin of 12 per cent and GAAP diluted EPS of $0.12. This compares with a quarterly GAAP net loss of $167 million, a GAAP net margin of (23 per cent) and GAAP diluted EPS of ($0.23) for the same period last year.
Average monthly active users (MAU) were 330 million for the quarter, flat quarter-over-quarter and up four per cent year-over-year. Average daily active users (DAU) grew 12 per cent year-over-year, marking the fifth consecutive quarter of double-digit growth.
Twitter believes changes to tweets have apparently helped growth, and the rolling out 280-character tweets encouraged users to spend more time on the platform and return more often.
Since its inception, Twitter has hassled to grow user base and to increase product focus. While those problems are still not solved, the micro-blogging platform remains tiny compared to Facebook and Instagram (which has 800 million monthly users)
