Western Digital, popularly known as WD, has launched the new My Passport portable hard drive with 5TB capacity in India. WD says that it is the slimmest 5TB portable hard drive, and the latest My Passport lineup is 30 per cent smaller than its predecessor. The drive has an Automatic Backup feature, and comes in Black, Blue, and Red colours. There’s also a My Passport for Mac that’s available in Midnight Blue colour. The My Passport 1TB drive is available for Rs 4,499 for 1TB, and the 5TB drive is priced at Rs 10,999.
WD says that My Passport HDD is 19.15mm thick and comes in two types. One is formatted for Windows 10 and features a USB 3.0 connector that is compatible with USB 2.0, and the other is is formatted for macOS and has a USB-C connector. The hard drives feature WD Discovery software for WD Security, that is, password protection and 256-bit AES Hardware Encryption, and WD Drive Utilities. All the drives are bundled with a three-year limited warranty.
The US-based storage solutions provider also released the results of a research they did in November 2019. According to the results, one in four PC users has lost his/her data in the past, and one in every two respondents agrees that he/she does not take the complete backup of their content. In fact, only 24 per cent of female respondents and a meagre 18 per cent of respondents from 36-45 age group backup their data.
‘People increasingly realise the importance of their content. About 82 per cent of the younger generation, that is, from 22-35 years old backup their data. We expect this to see this habit spiralling to all consumer segments,’ Jaganathan Chelliah, Director Marketing, Western Digital India, said while highlighting it as one of the main reasons to launch the new My Passport portable hard drive.
The research also found the reasons why people don’t backup their data. About 42 per cent of the respondents said that backing up data is time consuming and tedious, so they don’t backup their data. On this, Khalid Wani, Direct Channel Sales, Western Digital India said that the new My Passport hard drive addresses this concern and ‘offers automatic back up, where a user can pick the time and frequency to backup important files from their system onto their drive’.
